Be the Founder Investors Remember.

The soft due diligence that happens before you pitch

That investor you met at the conference? They checked your LinkedIn straight after receiving your follow-up email.

That warm intro from your advisor? The partner looked at your profile before agreeing to take the meeting.

The Series A lead you've been courting for months? They've been watching what you post (or don't post) to see how you think, how you talk about your innovation, how you communicate your vision.

Your LinkedIn presence is part of their decision-making process. Most founders realise this too late.

What Investors Actually See

When investors check your LinkedIn, they're not counting followers. They're assessing:

• Can this founder articulate their vision?

• Do they demonstrate an understanding of their market?

• Do they talk about their science, tech or innovation ?

The gap between "solid founder" and "fundable founder" often shows up here first.

Meanwhile, your competitors closed their rounds faster because investors had been following their journey in the months before they met. The relationship was already built. The trust was already there. Your meeting was the first touchpoint. Theirs was the tenth.

Limited visibility

You're not invisible - you speak at conferences and network at events. But you're not showing up consistently on social media and sustaining attention with investors over time when it matters most.

Putting it off (again)

Deep down, you know LinkedIn is an important lever you could pull. You've seen other founders building their brand with consistent content. But with everything else on your plate it keeps getting pushed to next week.

Execution trap

You lack a systematic framework for turning your expertise into authentic investor-attracting content, over-rely on company pages to do the work, and post inconsistently or disappear when priorities shift.

Timing error

"I'll focus on LinkedIn after I raise funding" is backwards thinking. By the time you're actively fundraising, it's too late to start building these relationships. The most successful founders aren't activating their LinkedIn presence during their raise - they're continuing conversations that began 6-12 months earlier.

Missed opportunity

The window for investor visibility is right now - when you can thoughtfully and consistently build the foundations for awareness without the pressure of an active raise.

The Problem

"Share monthly updates. Even to the investors that already passed."
Jason Lemkin, VC Investor, SaaStr

"The best time to raise money is when investors are already following your progress.”
Brad Feld, Partner at Foundry

“Raising money is all about building relationships.”
Fred Wilson, Managing Partner, Union Square Ventures

LinkedIn isn’t about going viral. It’s about being visible to the 50 investors who matter.

At Make Business Social, we help early-stage founders build the kind of LinkedIn presence that turns visibility into action.

We’re not social media managers.
We’re investor visibility strategists.

You bring the science. We make sure it's seen by the people who fund your innovation.

How We Help You

Helping science and tech startups build systematic visibility on LinkedIn

Profile Enhancement

We start by optimising your LinkedIn profile to reflect how investors think—positioning you as a fundable founder, not just a technical expert.

Content & Visibility

We co-create strategic, founder-led content that builds trust. It’s not about posting daily—it’s about sharing insight at the right pace, with the right voice.

We help you move from passive visibility to active engagement—connecting with investors, starting smart conversations, and warming up or nurturing key relationships.

Investor Engagement

Investment-Ready Presence

Your personal positioning and thought leadership perfectly aligned with your business goals.

Key outcomes

Authority Positioning

Turn your knowledge and insight into compelling thought leadership that attracts investor attention.

Trusted Industry Voice

Establish yourself as a credible voice sharing perspective that matters to your sector.

Strategic Investor Visibility

Your insights consistently reaching the exact investors who fund companies like yours.

Who is this for?

Check you're a good fit for our services and then book a call

You're a good fit if you are:

• Seed to Series A founder preparing for your next round

• 6-12 months out from fundraising (ideal timeline to build relationships)

• Technical founder who understands LinkedIn matters but doesn't have time to figure it out

• Already getting meetings but want to increase volume and conversion rates

What next?

Book a discovery call and....

• We'll review your current LinkedIn presence through an investor's lens and show you exactly what they're seeing (and what they're not seeing).

• We'll discuss your fundraising timeline, target investors, and whether strategic visibility makes sense for where you are.

Chris Caudle

Founder

Make Business Social

Customer reviews

Discover what our clients think about our services

We worked with Make Business Social to boost our leadership presence on LinkedIn. His expertise helped us shape our story and develop thought leadership that truly resonated. What stood out was their collaborative approach - always bringing smart, creative ideas to the table.

Rishi Chopra, CSL Behring

Chris created a systematic approach that transformed how our team shows up on LinkedIn - moving from profile updates to strategic thought leadership that showcases genuine expertise. His framework continues to guide our visibility strategy and helping us to engage new partners.

Rebecca Fancini, Occlutech

★★★★★

★★★★★